The 15K Formentera Sunset Run has officially launched its international promotion campaign by travelling to Italy to be present at the Firenze Marathon, one of the most iconic events on the European running calendar. This marks the start of the race’s international expansion strategy, with the aim of bringing the event closer to a global audience.

The visit to Florence kicks off a promotional tour focused on positioning the 15K Formentera Sunset Run as a truly unique running experience. An event that blends sport and landscape in a course designed to be enjoyed at one of the island’s most magical moments: sunset.

Already established as a distinctive race thanks to its setting and atmosphere, the 15K Formentera Sunset Run is now looking ahead to what promises to be its most international edition yet.

Under the concept #RunAndFeel, the 15K Formentera Sunset Run invites runners to enjoy an experience that goes far beyond the stopwatch — where running meets scenery, gastronomy, tourism and the emotion of witnessing the sunset in one of the most special places in the Mediterranean.